Sunday, February 19, 2012

When Good Equipment Matters

    If you go to a gathering of professional photographers, you'll almost always see speedlites by Canon, Nikon and Quantum. When you visit a photography studio you'll see floor lights by Bowens and Paul C. Buff. Professionals, who depend on their equipment for a living, cannot afford to take chances with either quality or reliability and the extra money is justified both by expediency and favorable tax laws related to equipment purchases.
    When it comes to cameras, the formula changes somewhat. In the triangle of camera, lens and lighting, the camera is the least significant element in terms of money. That may sound strange, but camera technology has advanced so far today that you can get an entirely decent DSLR for around $800 USD. If you need a model that's a little more durable and has better weather seals, you can step up to the next level for around $1,500 USD.
    The next level up in cameras from there depends on the sensor size. If you think a full frame sensor is a benefit, then you can step up to cameras like the Canon 5D MK II and Nikon D700 for right around $2,500 USD. The majority of professional photographers utilize cameras in this price range.
    There are fewer professionals spending more than $2,500 USD on their camera bodies. After that price point the jumps in price are geometric while the gains in quality are incremental. In this realm are cameras like the Nikon D3 and usually the only photographers carrying those type cameras work for a newspaper, magazine, or photo agency.
    It seems like folly for a hobbyist, even a serious one, to be thinking about dropping $4,000 to $6,000 USD on a camera body.
    If you want to raid the trust fund, spend your money on lighting and lenses. While those may not be the sexy topics in photography, they are the most important in getting consistently high quality photos. Even then, you need a reason to shop at the high end of the price market.
    You can get an entirely decent external flash for your DSLR, one that's compatible with the camera's internal metering system, for around $150 USD. If you're a professional wedding photographer or even a serious hobbyist, it might be worth it to look at a speedlite flash like the Canon 580 EXii or Nikon SB-700 or SB-800, which cost more than twice as much.
    In the case of lighting or lenses, it's easier to justify spending twice as much than it is for camera bodies. A good speedlite will serve up even, quality lighting for years and can serve you well even if you decide to change camera brands somewhere down the road. You may lose some of the integrated bells and whistles, but a good flash with a slave mode will always be useful.
    It's the same story with lenses. It will frequently be worth paying nearly twice as much for really fine glass, which will serve you well beyond the expected life of your camera. A fact witnessed by the number of people who pay to have their old Nikkor lenses re-mounted for use on modern Canon DSLRs.
    The time to spend the extra money on professional level equipment is when you have a reason to do so. Even then, spend your money first on lenses and lighting and, if you have any left over, then start looking at a camera upgrade.

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When Good Equipment Matters


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Five Habits of Successful Photographers

    A lot of people flirt with idea of being a professional photographer, others just want to take better pictures as a hobby. Either one will require developing the habits that lead to better photography.
    Know Your Equipment Inside and Out
    Can you operate your camera blindfolded? While that's not a skill you necessarily need to practice as a photographer, you do have to know your equipment and how it operates that intimately. You need to know how to change shooting modes and exposure settings and how each of those changes will impact the final image and to know that so well that you could be dropped into any uncertain situation and be certain of coming away with great photos.
    Great photographers will also take time to read their camera manual, even though that can be a painful experience.
    You Must Be Adaptable
    If there was ever a photography shoot that went according to script, that's the job the people involved will be talking about for years because it's so rare. Things always go wrong on a shoot, or something new and unexpected turns up.
    Experience will give you the confidence to be adaptable, to figure out how to get around equipment that might have gotten lost, broken, stolen or forgotten. Experience will guide you through shooting situations when the light is not right, or when the weather threatens days when you have an outdoor shoot scheduled.
    You Value Time
    Your time and the time of anyone else involved in photography projects is valuable. A great photographer will not only value their own time, but others as well. That doesn't always mean you're getting paid, but even if there's no money involved you're clear about what you and the other people involved are getting in return.
    You Show Up Ready To Work
    In any creative art, whether it's writing, music or photography, there are going to be days when you're just not feeling it. Professionals have the ability to work through down days and get the job done, regardless of what else might be wrong in their life at the time.
    Professionals don't have to like who they're working with that day and won't let it change their focus in any case.
    You Are An Eager Collaborator
    Everyone in photography had someone who let them assist or otherwise work in on projects. All the great photographers regularly work with other photographers, assistants and apprentices.
    Photography is a constantly evolving art form and only those who stay current with the business of their art ultimately make it to the very top. The very best take turns being student and teacher; constantly learning new skills and lighting techniques and passing those skills on to others.
    Working with other people on projects gives you the chance to learn something new and make new contacts. In today's business climate, no one is an island. The people you help today may be the ones you call on for help tomorrow.

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Five Habits of Successful Photographers


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Thursday, January 19, 2012

Focus On What's Important

    Focus is one of the most critical factors in photography. Focus shifts the attention of the viewer to the part of the photo the photographer wants to emphasize and away from the background or less important elements of a scene. That's one of the reasons the Lytro camera made such a big splash in photography, because you could selectively change the focus after taking the shot.
    With focus being such a critical component of photography it is sometimes puzzling to see those new to the business focus on elements of photography that are less important when it comes to taking great pictures.
    Agonizing Over Megapixels
    Probably the most frequent and strangest of all is the fixation some people have with a camera's megapixel rating. In fairness camera manufacturers are partly to blame for continuing the megapixel charade and they've done such a good job convincing consumers it's an important comparison they can't really go back now.
    Take two perfectly good cameras like the Canon 7D and Nikon D7000. Very close in price and specifications. Many people will look at the 7D's 17.9 megapixels verses 16.1 for the D7000 and think the Canon is better. While there are many good reasons to pick on camera over the other, the difference in megapixels is meaningless. To notice a difference you have to effectively double sensor size which quadruples the megapixels.
    Lighting and Lenses
    Lighting and lenses are two of the most important elements in quality photography and yet they get very little attention from the average enthusiast because they're just not the sexy part of the business. Cameras get all the attention because technology is sexy. Go to a photography trade show and you'll see massive displays for the big camera makers, while way in the back will be the tiny little booths for lighting companies.
    Those interested in photography as a hobby would do well to spend at least as much time learning about good glass and good lighting as they do on selecting a camera. Not only will you get better equipment, but a good lens will serve you for decades.
    Cameras come and go, but good glass is for life. You can almost always spot the professional nature photographer because they will have a $12,000 lens, an $800 camera body and an $500 car.
    Lighting is much the same story. It's not unusual to see professional photographers with a lighting package that costs as much or more as some of the new cameras. Some professional wedding photographers have lighting kits that run over $2,500 and that's not even the high end of the scale!
    When thinking about launching into photography, take the time to study lighting and lenses at least as much as your camera selection and you will save yourself some very hard lessons.

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Focus On What's Important


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Monday, January 9, 2012

Food Photography Is Serious Business

    One of the challenges in photography is making enough to keep eating. Eating is good and when you're in the business it's important to stay current with the trends and be constantly adding new revenue streams to your portfolio.
    One of those areas growing in popularity is food photography. People are fascinated with food; there are entire web sites devoted to food blogs. The real purists are buying new cameras, just so they can take better pictures of their meals. Seriously.
    The trend has not escaped the notice of restaurateurs faced with customers on tight entertainment budgets. The competition for business has forced chefs and restaurant managers to take the visual appeal of their dishes more seriously in an increasingly competitive market.
    The pressure for better visual appeal is prompting more photographers to develop a food portfolio. Resign yourself in advance that great food photography is harder than it looks and that it will take time to learn. You also have to understand something about the psychology of food and how to present it in a fashion that meets the expectations of the viewer.
    For instance, consumers have an expectation that breakfast foods should look bright and airy. So you wouldn't put eggs and waffles on a neutral background. You'd want to go with a lighter background, perhaps a place setting with a country theme, and shoot high key lighting that slightly overexposes the background, giving the photo a more ethereal look.
    The old advertising adage about not selling the steak but selling the sizzle is particularly true in food photography. One of the constant challenges photographing hot food is making it look like it's just came off the grill. In fact, for steaks many photographers are now shooting photos of steaks while still on the grill after adding small pieces of wood to generate a proper flame.
    While lighting is a critical skill in photography in general, it's life or death in food photography. It is the relentless dedication to perfect lighting that separates the gifted and successful from the mediocre and pedestrian.
    When it comes to lighting food, bigger is not always better. Instead of highly diffuse light sources, many professional food photographers are using smaller, more focused light sources to produce sharper shadows and directing the light with mirrors instead of reflectors.
    Like many areas in photography, even if you're gifted in food photography, you may want to build your client base gradually. It's either that or risk meeting a home run client when you lack depth in the industry.
    Many big chains and hotels are now using image libraries that are common across their properties and franchise, so the closer you are to their headquarters, the better chance you have of landing work from one of the big fish.

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Food Photography Is Serious Business


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http://miamiphotograph.blogspot.com/2012/01/food-photography-is-serious-business.html


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